“BASIC BLACK: The Essential Guide for Getting Ahead at Work (and in Life)” By Cathie Black President Hearst Magazines
A friend recently passed on the book, ‘Basic Black’ to me touting it was a great and easy read and rare to find a female business women at the top of her game actually stand up and tell people about herself. I agree, most business books are written by men and many business autobiographies are about these men. It seems that once one achieves success of any sort they rush out and print a million hardbacks. Richard Branson has done it, Donald Trump seems to do it every year. But where are the women?
Cathie Black has released her business book with female style and is not ashamed to show it. She tackles female issues head on with a matter of fact manner that is liberating. These issues include how to compete in a male dominated field, how to use your female advantage, feelings of being intimidated, and managing personal pressures at home etc.
This considered it is certainly not for a female only audience. Black draws on her astounding four decades in the media business and has been described by the Financial Times as “one of the leading figures in American publishing over the past two decades” as the head of Hearst Magazines, one of the worlds largest publishers of monthly magazines.
The book itself has been translated into twelve languages and has seen great success in book charts around the world. Black breaks the chapters into practical case studies, tips and personal anecdotes with cameos of people such as Rupert Murdoch, Oprah Winfrey, Gloria Steinem, Francis Ford Coppola, Harvey Weinstein, and Al Neuharth.
A testament to her credentials, Black is one of very few who has appeared on Fortune magazine’s “50 Most Powerful Women in American Business" list every year since its 1998 début. What more do you need? Get out and read it!
